The right awards advisory committee will give focus to strengthen your awards development. In doing so, you will benefit from new thinking and improved understanding of the market place, to grow and establish your Awards. If you are planning an award ceremony, the assumption is that you have a reasonable knowledge of your audience. However, there may be areas where external experts can supplement your understanding. Providing strategic thinking, to assist the existing awards team. An Awards Advisory Committee, with clear objectives and terms of reference, can provide access to talent, that would not otherwise be available. Experience has shown
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